BEIS, founded in 2018 by actor and entrepreneur Shay Mitchell, is known for its stylish and functional travel products, yet it risks being perceived as just another brand in the crowded travel market. Despite strong brand recognition, celebrity brands can often be seen as gimmicky. BEIS offers high-quality travel bags, accessories, and essentials, emphasizing durability and sleek design. The brand empowers travelers to explore confidently and in style. Targeting young, style-conscious women who prioritize travel in their budgets and social media presence, BEIS appeals to those who enjoy various travel experiences, from city escapes to outdoor adventures. These women favor simple and sleek looks, and their travel gear reflects their personal style while making a statement, staying on top of trends and wanting to be noticed.
*ASK: Enhance BEIS’s brand awareness and connect with consumers in a crowded market of travel and lifestyle products.
Main Idea: Looks That Travel
*student work
Where Every Trip is Anything but Basic.
Print Ads
Creative Idea- Matching Travel Sets
True luxury is understated with the wearers knowing the quality of their items. The Beis Matching Sets pair perfectly with your luggage so you can have top-tier style without much thought.
Creative Idea- TSA Security Bin Wrap
A wrapped print ad placed at the bottom of security bins incorporating real users’ experience at a time when they are seriously rethinking their luggage choices.
