Nomad Sauna specializes in creating premium, thoughtfully designed barrel saunas that go beyond just providing heat. Their products are crafted to promote long-term health, relaxation, and rejuvenation, making them an investment in both physical and mental well-being. Each sauna is built with meticulous craftsmanship to deliver lasting quality.
For our campaign, we focus on positioning Nomad Sauna as a brand that understands the value of time and wellness. By targeting college-educated, middle-aged women with mid-to-high household incomes, an audience that values holistic health and durable, high-quality products, we emphasize that “Time is a gift. Spend it well.” . This central idea ties into their desire for time to themselves or just a moment of silence, which is a rare luxury for most. By framing Nomad Saunas as a way to create a structure moment of relaxation rather just a product it connects to our audience’s desires and solves their bottom line.
*ASK: Nomad Sauna remains largely unknown. How can we not only help them stand out but also position them as a top choice for wellness consumers?
Main Idea: Time is a Gift. Spend It well.
*student work
OOH Ads
These would be placed along highways heading out of the Twin Cities. This will target our audience on their way home from a long day of work when they are looking forward to rewinding from their stressful day.
Banner Ads
Instagram & Facebook Ads
TV Spot
Open on a group of young women laughing and talking as they enter a Nomad Sauna set with a beautiful Northern Minnesota backdrop.
The camera stays on the sauna and a group of middle aged women leave the sauna. The middle aged women are the first group 20 years later.
As these women leave the frame the same group of women enter the sauna again, similarly laughing and smiling. However, they are now 60 years old.
The camera stays on the sauna and the same group of women exit the sauna as 80 year olds. Once again, laughing at each other the same way they did 60 years ago.
As the women walk out of frame a voiceover says “Time is a gift. Spend it well.” As the imagery fades, the Nomad Sauna logo flashes on the screen with the words “Nomad Sauna.”
Activation- Snoga
Group Members: Cora Kuhlenbeck, Lauren Murphy & Fametta Zubah
Nomad Sauna hosts their own Minnesota style spin on “hot” yoga, snowga perhaps?
Participants will partake in cold yoga classes, leaning into the Minnesota Winter, that transition into the warmth of a Nomad Sauna session.
Could partner with local companies to host this during lunch hour or happy hour for a break during the work day.
Throughout the session, yoga instructors and Nomad Saunas will be there to guide you through the benefits of each practice.
Nomad Sauna is focused on giving people what they want most, which is time. This event allows people to take a break from their busy day and have a moment to themselves, for themselves
