Technics Turntables
Technics, renowned for launching the first direct drive turntable in 1972, has long been a symbol of high-fidelity excellence. Known for their exclusivity and limited production, Technics turntables command premium prices. With the resurgence of analogue media, Technics must reassert its dominance in a now crowded market to justify its high-end positioning. Their dedicated audience, who cherish the original turntables, have refined tastes and a deep immersion in music culture, preferring high-quality, tangible shopping experiences over new technologies.
*ASK: Develop an idea promoting the quality and the brand image of Technics.
Main Idea: When only the best will do
*student work
Often Imitated, Never Reproduced
Posters
These posters would be sent to guitar stores, music venues and other areas where the audience frequents and music is either the main or major focus. Often these areas are playing music from analog’s prime which would enforce the idea that Technics was and still is the ‘it’ turntable.
Billboards
Creative Idea- Guitar Picks
Branded guitar picks sold at in person locations that currently sell Technic turntables and on Technic’s online storefront. Our audience cares about music and often has hobbies, like playing the guitar, that align with this passion.
The picks would be sent to artist who are going on throw-back tours (Pearl Jam, Aerosmith, KISS etc). These would be given out hand at venues where these top artist are playing so our audience would have a good experience associated with the brand Technics.
Creative Idea- Technics Coffee Shop
Most coffee shops play music from phones or the radio but for our autiophobes that just won’t do. They care about the sound quality and know they work better with the best sound playing from their turntable. Technics offers the best of the best no matter if its sound quality or a fresh americano.
