Peloton Row
Peloton, despite facing recent challenges like supply chain issues, product recalls, layoffs, CEO changes, and ineffective advertising, remains a leader in home workouts. With the competitive fitness market and many returning to gyms post-pandemic, Peloton's main challenge is customer retention and acquisition. Peloton Row is positioned as the perfect solution for busy parents who juggle careers and family life, finding it hard to fit in traditional workouts. The engaging and flexible nature of Peloton Row allows these parents to maintain their fitness without sacrificing family time, making it an ideal choice for those seeking convenience and effectiveness.
*ASK: Bring Peloton Row to the forefront of parents mind when looking for workout options
Main Idea: Break the Guilt
*student work
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An item on Peloton’s home page selling ‘The Super Parent Physique’.
This is a subscription program that focuses on quick full body workouts & meal plans that are quick to make and kid friendly.
Customers can customize their workout plans based on what Peloton machine they own and their workout style preferences.
Additionally for the meal plan they can enter what dietary restrictions/preferences their family has and what portion size they need.